Folks. I am not joking.
The software giant has apparently unveiled a new software programme called Microsoft CIBAI.
I suppose there are no Hokkien speaking fellas in Microsoft, or else they wud not have made this colossal boo boo.
This is a humiliation that I don’t think Microsoft can live down for a while.
I still remember HSBC did an ad campaign called The Importance of Local Knowledge, not too many years ago.
You know, football means different things in UK, US and Australia.
In advertising, it is often our job come up with names for products. Hundreds of names, all rejected for various reasons. Still some unfortunate brand names have entered the marketplace.
Read some of them here and be prepared to cringe.